Every creator in the digital media has some rights. Online digital works are also protected under Copyright act and the publisher has copyright on all his works.  In attempt to protect creators and publishers in online digital media Facebook has recently introduced RIGHTS MANAGER to protect specially IMAGES & VIDEOS in Facebook. The new Facebook uses image matching technology and video matching technology globally to help creators and publishers protect and manage their image content.

    So in this Rights Manager system: To get the Rights manager the publisher would be required to fill an application for content which they have created and want to protect further.

    “Rights Manager will find matching content on Facebook and Instagram. Settings can be adjusted to match things like ownership that should apply worldwide or only in certain locations,” Facebook said in a blog post on Monday.

    In addition to the free content management tools to help combat infringement, Facebook said it also has a fast and effective IP reporting system, a repeat infringer policy and other measures. Facebook has continuously improved its IP policy and corrected various past loopholes as well. Including REPEAT INFGRINGER POLICY. 

    “We want to ensure Facebook is a safe and valuable place for creators to share their content.

    “That’s why we built tools like Rights Manager in Creator Studio to help creators and publishers who have a large or growing catalog of content better control when, how and where their content is shared across Facebook and Instagram,” the social network said.[1]

    Similarly Facebook has launched the Rights manger to protect the videos too in the same manner they are about to protect the images for better flexibility in creativity and to promote authenticity.

    However FB is situated centrally at US it’s important to mention that although a content creator in the digital media however enjoys some other rights too in US which are:

    The first set of rights is “economic rights”. These rights, listed below, affect your ability to make money from your work. 

    • reproduce your work or make copies
    • perform your work in public
    • adapt your work
    • publish 

    (U.S. Copyright Act 17 U.S.C. 100)

    [1] www.newskube.com

    The second set of rights is “digital rights” or “e-rights”. These rights, listed below, are available to you if your work is digital (whether you have made it digital or it was born digital):

    • Right of reproduction
    • Right of Display 
    • Right of making a work available – such as placing your work on a blog or other form of social media 
    • Right of telecommunication to the public – sharing the work digitally through a network such as the internet 

    (U.S. Copyright Essentials, Lesley Harris)

    The third set of rights is “Moral Rights”. While “Moral Rights” are only applicable to the Visual Artists in the United States, they are available to all content creators in other countries, such as Canada or France. 

    • Right of Paternity: The right for Creators/copyright owners to have their work be anonymous, pseudonymous, or put their last name
    • Right of Integrity: Creators/copyright owners can object to changes to work that may harm reputation or keeps work from being wrongfully used 

    (U.S. Copyright Essentials, Lesley Harris)[1]

    In protecting this Intellectual Property a major challenge is that in online world there is no fixed or divided territory. So national legislations are left with no choice to contact International companies’ national office and then either negotiate or work with the national laws. Therefore in this system it’s very difficult to actually prosecute infringers. It would be very beneficial to have a single legislation or similar laws or very strong Digital Rights Management system in this matter at least the subjects which deal in online world.  

    Many techniques have been developed to protect the original work like digital watermarking, access and copy controls etc. However, despite the fact that these techniques have been incorporated in the legislations, regulation and protection of original works in the digital environment remains a goal that is yet to be achieved. It is very important that ideas should be available to the general public so that the flow of creativity must not be blocked. However creators and authors must always be incentivized for their efforts. Hence the interest of both must be kept in mind while enacting and implementing DRM (Digital Rights Management) techniques.

    Indian Legislations :Few DRM provisions were introduced in the Indian Copyright law by the way of an amendment in 2012. Section 65A and 65B were added to the Indian Copyright Act, 1957. These DRM provisions under the Indian law are not as extensive and exhaustive as US laws. Being blamed for the poor protection and enforcement policies, it is high time India should stringently follow

    [1] https://guides.dml.georgetown.edu/copyright/creators

    these provisions of digital rights management and keep a check on copyright infringement in the digital environment. [1]

    In India the Copyright Act does not fix a liability on the ISPs for infringement of Digital Copyright. Therefore, as an initiative the Information Technology Act 2000 redressed the issue of fixing liability on the ISPs for infringement. It states that no Service Provider was responsible for an offence committed or for violations happening without his knowledge, if the service provider has exercised all due diligence to prevent the violations.

    Therefore, there is piracy happening benefiting the users, who are getting copyrighted material at half the cost. On the contrary the owners are getting publicity, fame and prosperity losing out on opportunity to sell their original works that would have yielded them good revenue. The only remedy at the moment is to initiate legal action under the Copyright Act to prevent piracy.[2]

    [1] https://www.mondaq.com/india/copyright/370058/protecting-copyright-in-the-digital-environment

    [2] http://www.helplinelaw.com/business-law/ETDCL/digital-copyright-law.html